Our latest recruits – Their views, one month in at Audience On Demand
I thought I would ask our three latest recruits, all graduates to give me their view of our industry just one month in. The message is clear, we are big and complex and we love TLAs but that is what...
View ArticleVivaKi and DoubleClick Video Interview: Search to display re-marketing
An interview with Geoff Smith and Myself on the successful learnings of the world first work we carried out earlier in 2013, where we took search signals and used them to re-market against through...
View Article12 Months of Adtech reviewed
In 12 months the Ad tech market place has gone totally crazy, impossible to keep track of it all and the money invested is off the scale, but below I highlighted a few stories and events in the last 11...
View ArticleZenithOptimedia, Performics & VivaKi complete study on advanced targeting...
An incredibly joined up BCG study between ZO, Performics and VivaKi focused on the benefits of a unified platform and advanced targeting. A combination of strong partnership and strategy achieves very...
View ArticleYoutube ADEX closure – Is the future a closed ecosystem?
Originally written for Digiday – link here. I have watched with interest the backlash against the Google decision to pull its YouTube inventory back from DoubleClick Ad Exchange. It got me thinking...
View ArticleGoogle Client Advisory Board – frictionless web
Take a look at the opening keynote from Neal here The best analogy of the two days was from Neal Mohan who likened the web to the old style stack we would have at home in music and TV. We would layer...
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